With Pichi, you can achieve up to 95% compression without any noticeable drop in your image quality. Images will upload quickly and as a result, the pages of your blog will load faster. Every additional second in page load time can drop conversions and conversely signal to Google that your content shouldn’t be ranked as high in organic search results.

SEO for Bloggers How to Write a Good Headline for Your Article Tester

The Huge List of 39 Blogging Tools

Tools to brainstorm blogging ideas

The crowdsourced answer website can help lead you to the types of questions that real people are asking, questions that you can answer in-depth with a blogpost. Search for your keyword, and follow topics related to your blog’s focus.

quora topic

Enter a topic or a URL into the BuzzSumo search box, and you’ll get a wealth of information on the content that performs best for social media sharing. BuzzSumo can be super useful for fleshing out an existing idea to find the perfect angle or in taking a broad look at the content that does well (and the blogs who do it best) in your niche.

Enter a URL into Quick Sprout, and you get an analysis of the site’s performance and content. The “Social Media” tab shows you which posts from the site have been home runs, and you can take inspiration from the highlights on the list.

Enter a subject into the Portent tool, and you’ll get a sample blogpost title, complete with helpful and witty breakdowns of why the title might make for a good read. Refresh as many times as you’d like for new ideas.

portent title maker

hubspot blog post generator

The trending topics section on your Twitter homepage can be a super spot for grabbing ideas from the latest news. You can tailor your trending topics to go uber-local (the big cities near and around you) or even receive fully tailored tweets that take into account your location and those you follow. (Click the “Change” link at the top of the Trends section on your Twitter homepage.)

Tools to organize your ideas

For super fast idea collecting, you can drop everything into Evernote—notes, snippets, photos, webpages, and more. The tagging system in Evernote is incredibly robust, so you can keep your ideas with a simple tag in a number of cool ways—by topic, by idea stage, and more.

Calendar tools like Google Calendar can be repurposed as editorial calendars. If publishing one post per day, you can save your ideas as all-day events and move them around the calendar as needed. If you plan on scheduling multiple posts, add a calendar event to the specific publish time. Zoom in and out to see what you’ve got planned for a given day, week, or month.

calendar agenda

Place your ideas into a to-do list where you can schedule when blogposts might go live and break down the blogpost writing process into manageable steps. Todoist lets you collaborate on shared tasks with a team, too.

Another useful to-do list tool, Wunderlist can help you keep your ideas sorted into tasks and subtasks. Even consider adding a listicle idea and creating subtasks for each of the list items you want to add.

Tools to create well-optimized content

google trends

How do you frame your awesome idea into a far-reaching blogpost (that people can easily find)? Check for popular keywords. Google’s Keyword Planner lets you enter a series of keywords, and Google returns results on search volume and popularity as well as related keywords that might spark an idea for you.

keyword planner

SEO plugins can help you fine tune your idea and blogpost into a specific keyword or phrase that will help with search results and help keep your blogpost focused. With Yoast’s plugin, you can type in the keyword that you’re after, and Yoast tells you how many different spots on the page the post appears and a nice green dot for when you’re ready to go.

Tools to help you write easier and faster

Many bloggers go straight to the writing editor in their blog software (WordPress, Ghost, etc.). You can also consider writing in Google Docs for collaborating with others and tapping into the extra power of Google Docs’ spelling and grammar tools.

A super simple timer, tell Egg Timer how long you want to work—15 minutes for research, 40 minutes to write a draft, etc.—and Egg Timer will count down the time. When time’s up, a popup appears and the timer sounds.

50 Best Blogging Tools in 2022 for Better Marketing, SEO, Writing and Research

Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend tools, products and services I’ve personally used and stand behind. When you purchase a tool using my one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers.

Now before we dig into today’s roundup—if you’re totally new to blogging, I’ve put together the ultimate guide to getting started with your blog. Actually getting your blog online and well-optimized (with the right tools) is the first step to laying a foundation that’ll eventually attracts readers. And my 25,000 word guide to starting a blog will position you best for going on to bring thousands of readers to your blog in the near future.

Still Need to Start Your Blog First?

1. Ahrefs

Ahrefs Homepage as the Best Blogging Tool for Keyword Research

Ahrefs has more than earned its reputation as one of the best blogging tools when it comes to nailing your blog SEO strategies, with a special emphasis on keyword research & competitor analysis. Though to be clear, if you’re brand new to blogging—this tool may be a little advanced (and it’s not free).

Having started out as just a backlink checker back in the day, many bloggers aren’t fully aware of how powerful Ahrefs has become as a blogging tool. Their most relevant features for bloggers, is that it quadruples as a content research and analysis juggernaut, keyword rank tracker (with historical SERP movements going as far back as when your blog began ranking for its first keyword), a competitor research tool and on-page SEO analyzer. I know, that’s a lot.

While their Keywords Explorer tool is my go-to these days, Ahrefs really earns its stripes as a backlink analysis tool. When conducting an analysis of either your own backlink profile or that of a competitor you’re trying to learn from, you can choose to view columns like only new links, lost links, no follow, or do follow links. You also can group similar links, see just one link per domain name or view links by platform. The flexibility lets you easily get to the bottom of your queries.

Blogging Tools

To reap the benefits of blogging, you have to invest time and effort into finding the right tools to super-charge your blog. Luckily, you don’t have to search for the right tools. We’ve compiled them right here.

Before we get started, it’s important to note that we focused on tools that work with most website-building platforms, but you should double-check that they work with your specific platform before downloading them.

If you’re using a CMS, you’re in good shape. The best CMS systems not only support integrations with many of these tools — they come with some of these functionalities built into their platform, so you don’t have to keep purchasing and adding apps to your tech stack.

Blog Hosting

1. CMS Hub

blogging tools: cms hub

That means you’ll get the functionality you expect from other platforms, like an intuitive blog editor and an option to preview how your post will look on any device before you publish it. You can also add CTAs and forms.

Additionally, you can conduct A/B tests and add a live chat widget to the front end of your site. These features can improve conversion rates by optimizing the look and interactive aspects of your website in measurable terms.

Best For

We recommend CMS Hub for both new and established bloggers, as well as small-to-enterprise businesses. It offers everything you need to create a high-performing blog without needing to worry about downloading external plugins and themes. Because it offers strong support from HubSpot, it’s ideal for bloggers who want the support of a company if they run into any issues.

2. WordPress

WordPress is a highly flexible platform for blogging. With a drag-and-drop block editor and over 80,000 plugins and themes, you can create a customized blog with the exact look and feel that you want. Just make sure you have the time and resources to invest in purchasing, downloading, and maintaining third-party tools and templates. Better understanding of their functionality can lead to more successful execution that readers will enjoy navigating through in a professional blog.

Best For

We recommend WordPress for bloggers who want to create a highly customizable blog on both the front- and back-end of their website. It’s also ideal for you if you have the time, money, and experience to manage the design and maintenance process of a WordPress website. Once you make it work for you, WordPress is a great CMS.

3. Ghost

If you’re looking for a more lightweight CMS that’s dedicated to blogging, Ghost is an excellent WordPress alternative. It offers an intuitive editor, built-in SEO tools, responsive layouts, and an out-of-the-box email subscription so you can easily create and manage a blog.

Best For

We recommend Ghost for experienced bloggers and marketers who are looking for a customizable blogging platform. It’s especially a good fit for you if you want a built-in analytics tracker, although it’s worth noting that CMS Hub and WordPress both offer analytics tools. Whether you choose Ghost depends on your budget requirements and user interface preferences.

Blog Planning

4. Make My Persona

blogging tools: make my persona

One of the first steps in creating a blog strategy is establishing who you’re writing to. Make My Persona is a free tool by HubSpot that will walk you through the process of building a reader persona.

Reader personas are fictional representations of your ideal readers that you can use to plan and create blog content that addresses their goals, behaviors, and concerns. Creating reader personas will not only ensure you’re creating the right content for the right people — it will also help inform the tone and style of your blog as you write.

Best For

Make My Persona is a fantastic tool for bloggers and marketers at freelance-to-enterprise businesses. It’s an essential tool for creating ideal personas and buyers for your target readership. It will help you hone in on your reader’s needs much more effectively than if you were to write to an unknown public.

5. Semrush

You can take your blog planning to the next level with Semrush. Semrush is a premium tool for keyword research, keyword rank tracking, site audits, and traffic analysis. With Semrush, you can find long-tail keywords that have the best chance of ranking for organic traffic.

You can also use this tool to advance your search engine marketing efforts and out-rank your competitors on search engine results pages (SERPs). Semrush not only allows you to discover your main paid search competitors and figure out which keywords they’re bidding on — it also enables you to study their regional presence and composition of their ads. This information is essential to creating and managing your own paid strategy.